5 Reasons to Invest in a Brand Designer
June 8, 2022
Creative biz tips
Brand strategy
We’ve said before and we’ll say it again: Design is an investment, not an expense. All the reasons included in this blog are all to benefit you and your business. Designers are simply creative problem solvers who, in the end, just want to make cool shit. So here’s a list of the top five reasons it’s important to invest in a designer in the year 2022. And if you’re thinking about rebranding, you’re in luck! Our upcoming blog post will be exactly on that topic—so stay tuned!
Here are five reasons why it’s important to invest in a designer:
1. Less Work For You
Dude, you’re a biz owner. You’ve already got a crap ton of responsibilities on your plate and design does not need to be another one of them. By trusting your brand designer, you’re allowing an expert to push your brand in the right direction, with little effort on your end.
2. More Time For You
Time = Money. Sure, you could probably DIY your graphics, but your time is better spent in other areas of your business. Designers have spent years doing the research and learning design programs, allowing us to be efficient and get the job done faster (and probably better).
3. Your Designer Will Be Strategic
Designers don’t just pick pretty colors and cool typography on a whim. All of our design decisions are intentional, backed by research into your industry, your target audience, competitors, and more. We combine this research with our knowledge on creative trends and previous expertise to bring your vision to life.
4. You’ll Look Legit AF
You may know a thing or two on Canva, but there is nothing like the boujee graphics a designer can make for you. A lot of us have unique skill sets up our sleeves like illustration, typography, motion graphics, or video editing that can help take designs up a notch.
5. You Can Make More Money
Designers create graphics that make you look more professional, allowing your visuals to align better with the value you and your business provide. Because you’re proving to your audience that you value quality and consistency, you can build brand recognition, establish trust, and increase your rates.
