KBCS Leads Brand Strategy Workshop with AIGA Orlando

On August 24, 2024, KBCS founder and creative director Kathie Baptista led a sold-out Brand Strategy Workshop in partnership with AIGA Orlando, as part of their Workshop Series: The Create Tour. The event was hosted at The Conduit, and brought together a diverse group of local creatives for an in-depth session on building intentional, effective brand strategies.

During the workshop, Kathie guided attendees through the core components of a strong brand strategy including questionnaires, brand audits, target audiences, and competitor analysis. Through interactive exercises, participants were invited to explore how brand strategy informs not just design, but long-term business direction.

The session reflected our belief at KBCS that impactful design starts with strategy. It was also a meaningful way to connect with Orlando’s creative community and share the thinking that goes into the work we do.

We’re incredibly grateful for the opportunity and the warm response we received—and this event has inspired us to explore hosting future workshops of our own!

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Want to book Kathie for a workshop?

We’re always open to speaking and teaching opportunities centered on design, branding, and creative entrepreneurship. Reach out to us here.

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