KBCS

So you've been thinking of rebranding, but how do you know if it's the right move for you? That's always a tough question. Rebranding can be heavy, and sure, it may sometimes be a last resort for companies catching a bad rep (lookin' at you, Facebook/Meta), but there are many reasons to consider a rebrand for your biz. It can be an opportunity to refresh your look and grow your business into the next phase. Whatever the reason, rebranding can help you set your business for success in the future.

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Here are a few signs it might be time to make the investment and hire a brand designer:

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1. Things Are A-Changing

Well hot dang, your business is growing! Whether your vision and goals have changed or you want to charge more for your products/services, you want your branding to reflect the direction your business is heading.

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2. You’re Not Getting the Right Peeps

The clients you’re getting aren’t necessarily the clients you want. Your branding might be attracting the wrong audience by not accurately representing your products, services, or experience.

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3. Ain’t Nothin’ Happenin’

You’re reaching a plateau. Your branding isn’t communicating anything or adding any value to your product or service. Rebranding could help you refresh your look and expand your audience.

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4. You’re Not Vibing With Your Brand

You’re uninspired by your brand. Maybe your visuals are outdated or you’re not proud of them. Whatever the reason, your brand just ain’t cutting it for you anymore and you want something you and your audience can feel more connected to.