Lorelei Wine Bar
Photography: Erin Miller Photography
Lorelei Wine Bar is an Orlando-based wine bar that blends cozy elegance with Mediterranean flavors to create a refined, approachable space for curious wine lovers. Our goal was to craft a visual identity that felt transportive and thoughtful; one that sparked discovery and brought the brand’s story to life through every detail.
Because the interior design was already in progress, the brand identity needed to align visually and energetically with the existing space. We had to find a balance between refined and relaxed to create a brand system that could scale across menus, signage, merchandise, and a digital presence without losing its sense of charm and character.
Inspired by the effortless beauty of Mediterranean style and the vibrant charm of Florida, we crafted a refined, artisanal identity built around the legend of Lorelei. A hand-drawn logo, expressive typography, and a rich coastal palette created a brand that feels both elevated and approachable. The visual system was extended across menus, merchandise, and digital touchpoints to create a cohesive, story-driven experience.
