Photography: Sara Welch Photography
Brand Voice + Web Copy: Oxford Comma Co.
Web Design: The Refined Brand
Sara Welch is a Seattle-based photographer whose work captures energy, emotion, and presence. She came to us with a clear sense of self and a deep respect for the art of photography. Our goal was to create a brand identity that supported her artistry without overshadowing it, something minimal, modern, and undeniably cool.
Sara’s photography already had a strong point of view, but her brand lacked the structure and clarity to match. She needed an identity that could elevate her presence while letting the work remain front and center. The challenge was to design a system that felt editorial and elegant, but still reflective of Sara’s laid-back, no-fluff personality.
We designed a brand identity that gives Sara’s work room to breathe. Inspired by the simplicity and structure of museum and gallery branding, we focused on clean lines, minimal layout, and intentional typography. The logomark is subtle but striking, while the overall system leaves space for the photography to take center stage. It’s a brand that doesn’t compete with the work, it complements it.