The Bangs Babe
Photography: Lynette Ortiz Photography
The Bangs Babe is an Orlando-based hairstylist known for lived-in, textured cuts and cool girl hair. As her business and audience grew, she was ready to evolve her brand into something more elevated and intentional—something that reflected her personal style, expertise, and approachability, while still keeping the retro energy that made her brand memorable.
Ellie had been running her brand solo for years, but her DIY identity felt too cutesy, overly retro, and inconsistent across platforms. Our challenge was to retain the spirit of her original brand (playful, nostalgic, and recognizable) while growing it up. We needed a visual system that felt fun but refined, bold but chill, and flexible enough to expand into new digital and merch opportunities.
We reimagined The Bangs Babe’s brand by blending 70s-inspired graphics with natural, coastal influences, delivering a retro feel that’s more nod than time capsule. We simplified her original illustrated logo into a relaxed, modern mark that still carried personality and paired it with vibrant, grounded colors and typography that balanced quirky flair with everyday functionality. The result is a brand that’s confident, cohesive, and just the right amount of cool.
